Virtual staging is the process of digitally furnishing and decorating a property before presenting it to the customers. This process can come in handy for real estate businesses because one of the quickest ways of selling a property is let the customer imagine how the property will look once they shift with their stuff and start living there.
Virtual Staging is also a good opportunity for interior designing businesses to present their products in different setups and increase their sales. This is an inexpensive method of presenting ideas and provides the ease of customization as per customer request. It is also a good deal for customers who will get an opportunity to clearly visualize how a room will look with the furniture of their choice and they also have the opportunity of changing their mind without any financial setbacks.
A survey suggests that home buyers get more attracted to photos and videos that are well furnished as compared to the ones that show empty rooms.
Images of rooms decorated with cozy furniture, bookshelves and beautiful décor makes them feel warm and welcome and gives a boost to their imagination which in turn makes them want to buy a property. So, digitally putting furniture, décor and other accessories in the room increases sales and profit for the real estate businesses.
Offers a Detailed Preview
Virtual staging helps a customer connect to a property by offering a detailed preview of a house/shop or other property to the customer and helps them clearly see how every room will look with elements like furniture and décor.
Selling real estate is a tough task if you cannot sell the idea and beauty of a property. Most businesses claim that they sell easily when they can help the customer visualize their life in the property they are offering. If they can see how the house will look when they start living in their property there are better chances of sale but if the customer fails to related to the property, the chances of them reacting positively is very less.
In one way or the other real staging is expensive but virtual staging is not.
Actual staging can cost a lot of money because it will call for buying real furniture, hiring a stager and hiring a photographer who will make professional photos and videos. Even if a business rents everything, they will be under heavy pressure to close the deals quickly because every passing day will add to the rent. On the contrary, virtual staging allows business owners to digitally fill up their rooms on spending a one-time fee. It also gives them the freedom to try random settings to create different looks and see what will work for them before spending a fortune.
Saves Time and Effort
Virtual staging does not need time for hiring stagers or photographers because they are not needed at all.
Real time staging takes a lot of time and effort in processes like hiring a stager, finding a good photographer and most important of all finding the right furniture and décor. Add to this the time taken to set up everything, restyling and finally clicking pictures to be printed. Virtual staging does not need this much time because it doesn’t take much to click the photos of an empty room and furnishing it virtually using a software. The whole process needs a virtual staging expert who can work wonders in very less time.
Virtual Staging is a powerful method that can work in the favor of both the seller and the buyer. For the seller, it can be a marketing tool that saves them time and efforts and makes an impact that can add on to the sales and ROI. For the buyer, virtual staging can become a boon in the form of a tool that lets them try various settings and arrangements before they can make their mind about investing in a property. This one process can work wonders for both parties and lead to positive collaborations.
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